Photo & Consumer was first established in Singapore as a Private Limited Company in 1980. Since its incorporation, we have been principally involved in the active trading/distribution of photographic related accessories and recently in the distribution of fast Moving Consumer Goods in Middle Eastern and Central Asian region.

In 1983, we created and launched the Brand, "Vitacon", owned exclusively by Photo & Consumer, for many photographic accessories manufactured under "OEM" in Japan and South Korea. So far, we have been quite successful in developing and promoting the Vitacon Brand in many countries located in Asia Pacific, Middle East, Central Asian and Russia.

Besides Vitacon, we are also the appointed Sole Authorized Distributor for Cosina Co. Limited of Japan covering its entire range of SLR Cameras and Interchangeable Lenses. In addition, we also represent Koboron Brand of Interchangeable Manual Lenses from Japan. We represent both Cosina and Koboron in many countries in the Asia Pacific region.

Furthermore, Photo & Consumer has also been appointed by Olympus Corporation of Japan as their Sole Authorized Distributor to develop and promote the Olympus Brand of 35mm Silver Halide Cameras as well as the Camedia Digital Imaging Products and all its related accessories in countries such as Vietnam & Cambodia as well as Iran & Kazakhstan.

In most countries we usually appoint a Distributor for the Vitacon range of photographic related accessories, however, in Vietnam & Cambodia as well as Iran & Kazakhstan we have direct equity investments in the form of 50/50 Joint Venture Associates.

Our present principal Bankers include The DBS Bank and the United Overseas Bank Ltd. Besides these two banks, Photo & Consumer also enjoys the strong support of several other foreign banks operating in Singapore.

We currently continue to identify suitable Distributors especially located in Middle Eastern and Central Asian countries to promote the Vitacon Brand of photographic related accessories as well as the Distribution of FMCG products.

All enquiries are Welcome ! Thank you !